This week marked a pivotal moment in Cupra's journey as an emerging car brand. Taking to Madrid's Palacio de Cibeles for its annual World Premiere, the Barcelona-based company revealed plans for its next chapter, which it referred to as "Design Obsession." Over its six years as a standalone brand, Cupra has become known for its cutting-edge design, whether it's the distinctive shark-nosed bonnets or its state-of-the-art City Garages. "Design is basically what we are," says Cecilia Taeib, the bra...
This week marked a pivotal moment in Cupra's journey as an emerging car brand. Taking to Madrid's Palacio de Cibeles for its annual World Premiere, the Barcelona-based company revealed plans for its next chapter, which it referred to as "Design Obsession." Over its six years as a standalone brand, Cupra has become known for its cutting-edge design, whether it's the distinctive shark-nosed bonnets or its state-of-the-art City Garages. "Design is basically what we are," says Cecilia Taeib, the bra...
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